Restoring the natural look and feel of your mouth as comfortably and quickly as possible is our top priority. Through newer technology, we can work with whitening techniques, fillings, crowns, bridges, implants, and dentures to personalize your care.
Your best interest is our top priority. Your visits are personalized to include education, prevention, and care, all provided by highly trained staff. Your diagnosis and treatment recommendations are dictated by your needs, not quotas, production goals, or other outside influences, and we use the most innovative technologies available.
In 2019 Drs. Randers, Herring and Midkiff combined forces in order to expand and offer patients a wider array of dental treatments. In 2022 they added their fourth doctor. Between the four doctors there is over 50 years of dental knowledge and experience! Come meet our doctors and team to find the best dental care in West Texas.
Dr. Brian Herring grew up northwest of Lubbock on a family farm in Friona, Texas. Dr. Herring earned his dental degree from Baylor College of Dentistry in 2005 in Dallas, using his elective courses to study dental implants, advanced endodontics, and forensic dentistry. He was then invited to stay on as a faculty member at Baylor College of Dentistry and did so for 7 years while maintaining a private practice in Frisco, Texas. In 2013 Dr. Herring moved back to West Texas, purchasing the practice of highly respected, long-time dentist Dr. Ronald Phillips. In 2019 he merged practices with Drs. Randers and Midkiff, creating what is now known as West Texas Dental Associates.
Dr. Herring loves the daily interactions with our patients and hearing everyone’s stories. He finds great fulfillment in using his professional skills to diagnose and treat difficult cases. Dr. Herring also volunteers his services for local community outreach programs such as The Legacy House and Give Kids a Smile.
Professionally, Dr. Herring is the current president for the Lubbock Board of Health and a member of several organizations, including the American Dental Association, Texas Dental Association, South Plains District Dental Society, and the prestigious Seattle Study Club. He is also a fellow in the International Dental Implant Association.
Dr. Herring is married to the former Lindley Douglass, a Plainview native, and Texas Tech alumna. They have two children, Cameron and Tess, and are active members of the First United Methodist Church of Lubbock. In his free time, you can find him cooking up some mean Texas BBQ, spending time with family and friends, and cheering on the Red Raiders.
Dr. Thomas B. Randers, Jr. (Also known as T.J.), is a 2005 graduate of Baylor College of Dentistry. His undergraduate work was completed at Austin College in Sherman, Texas, where he earned a degree in Biochemistry while also playing collegiate soccer and tennis. Following dental school, Dr. Randers was selected to take part in the Advanced Education in General Dentistry residency program at Baylor College of Dentistry.
In 2006 Dr. Randers moved to Lubbock and started his practice alongside his father-in-law, Dr. John Epperson at Lubbock Family Dental. Dr. Randers’ passion for quality dentistry and detailed care of his patients quickly became well-known. The collaboration of West Texas Dental Associates has allowed for much-needed space and growth for Dr. Randers’ practice.
Once a year you will find Dr. Randers in Peru on the Olive Branch Ministries/Lubbock Christian University’s medical/dental mission trip. This is a unique opportunity to not only make a difference for patients being treated but also mentor students who are studying to enter dental school. He also contributes his time and skills to local organizations such as Lubbock Impact, Cleft Lip, and Palate Clinic, and Give Kids a Smile.
Dr. Randers has many professional affiliations including the South Plains District Dental Society, Texas Dental Association, American Dental Association and Academy of General Dentistry (of which Dr. Randers has earned is Fellowship status), and International College of Dentists (a service-oriented Dental Organization). Dr. Randers has also fulfilled multiple hours of continuing education to become certified with Invisalign.
Dr. Randers married Cassie Epperson Randers, a Lubbock native, and LCU alumna, in May of 2005. They have two beautiful daughters, Ellie and Maddie. On Saturday mornings you might find him out tearing up the tennis courts! He also enjoys cheering on the Chaps from time to time and traveling with Cassie and the girls.
Dr. David Midkiff hails from Hobbs, New Mexico. He attended Knox College in Galesburg, Illinois, and then West Texas State in Canyon, Texas. He graduated from dental school at Baylor College of Dentistry in 1969.
After graduating Dr. Midkiff set up his private practice in Tahoka, Texas. He practiced solely in Tahoka for 25 years before coming to Lubbock and merging with Dr. Charlie Hall — at first part-time in Tahoka, part-time in Lubbock — and now we’re pleased to have him full time in Lubbock!
Besides providing care and comfort to his patients, Dr. Midkiff enjoys the intrigue and creativity that comes with meeting each patient’s needs. Dr. Midkiff was the first doctor in Lubbock to offer oral DNA testing and worked closely with Drs. Wischmeyer and Bale, two well-known cardiologists, to help bridge the gap between patients’ dental and medical health. Dr. Midkiff was also the first dentist in Lubbock to pioneer the TAP (Thornton Adjustable Positioner) appliance and has a strong focus on dental health as it involves airway and breathing.
Dr. Midkiff continues to be an innovator in his field. He has completed numerous hours of continuing education and two Bale-Doneen preceptor trainings. His expertise and patient care are invaluable to West Texas Dental Associates.
Dr. Midkiff currently serves as treasurer for Teeth Savers International which is a Christian Humanitarian Organization based here in Lubbock, Texas, but serving the world at large. The goal of TSI is to train teams all over the world to do dental exams and minor dental treatment. Has been to Guatemala and Sierra Leone to train teams.
For 25 years Dr. Midkiff has been a contributor to Covenant’s low-income denture, a program which has treated over 1,500 patients.
Dr. Midkiff and his wife, Lexi, have been married since 1974. They have two daughters, Ann Marie Boldrick and Ashley Smith, and five wonderful grandchildren. Out of the office, you might find Dr. Midkiff giving Dr. Randers a run for his money on the tennis courts. He also enjoys reading, gardening, tinkering with his cars, and especially time spent traveling with Lexi.
Dr. Georgia Mitchell grew up in Tucumcari, New Mexico. She is the fifth generation of New Mexican cattlemen. Dr. Mitchell worked for Dr. Brian Herring while attending Texas Tech University, where she graduated in 2016 with her Bachelor’s degree. She earned her Master’s of Oral Biology degree from Texas A&M Baylor College of Dentistry in 2018. Here, Dr. Mitchell conducted orofacial research using human and animal models. She is a published research author.
Dr. Mitchell is a graduate of Roseman College of Dental Medicine near Salt Lake City, Utah. During dental school Dr. Mitchell focused on endodontics, surgery, and comprehensive general dentistry. She received outstanding awards in patient care, anesthesiology, and endodontics.
Growing up in a rural area herself, Dr. Mitchell is primarily focused on providing dental care to smaller communities. She believes that rural communities should receive the same quality care as those in larger metro areas. She enjoys seeing all ages, and practices evidence based dentistry with an emphasis on preventative care. Dr. Mitchell primarily sees patients at our Plainview practice.
Dr. Mitchell is married to Dr. Colby Rozean, Lubbock native and family medicine physician. In her spare time, Dr. Mitchell enjoys hiking, running, and following college sports.
Your regular visits will include an exam of your teeth, gums, fillings, and mouth. Also education of best practices for oral care and products.
Supports for your false teeth will be placed or repaired with maximum comfort and durability in mind.
We specialize in treatments to straighten, lighten, reshape and repair your teeth, such as whitening, tooth-colored fillings, veneers, crowns, bridges, and implants.
We make this dreaded treatment of an infected dying or dead tooth as painless as possible while ensuring we remove any infection, clean the root, and fill the tooth.
Our use of lasers means your trip to the dentist will be more safe, precise, effective, and comfortable.
Your risk of gum disease such as gingivitis and periodontal disease can be minimized by a thorough teeth-cleaning.
We will recommend a variety of treatment options to ease your TMJ pain, including tooth adjustment and replacement, medication, relaxation practices, and changes to diet and exercise.
For patients who suffer greatly from dental-work anxiety, we offer oral sedation.
Our care for you isn’t limited to simply removing your original teeth and molding and fitting you for your new dentures; it also includes making sure you know how to care for them.
We can restore or replace partial or full teeth for you for a variety of reasons: to minimize stress on your surrounding teeth, and to restore your natural appearance.
We can relax patients who are anxious to undergo dental treatment by providing an inhalation of nitrous oxide and oxygen, a quick-acting mixture that produces a pleasant, relaxed feeling.
Our senior care features specialized visits, treatment, and education tailored to seniors, including cleaning bridges and dentures; and minimizing sensitivity caused by receding gums.
This technology gives us the most detailed information of your mouth so we can provide you with a more accurate diagnosis and precise treatment.
Our use of pen-sized intraoral cameras allows us to show you pictures of your mouth so you can be more informed during the exam.
This safe, gentle alternative to standard dental tools such as shots and drills reduces your pain, anxiety, risk, and time in our office.
DNA testing allows us to select the most effective treatment if you already have periodontal disease, and then measure treatment results with a follow-up test
Simple fix or complex shifts, invisalign clear aligners can straighten it out – faster than braces, and at a similar cost.
Dramatically reducing your exposure to radiation is just one of the benefits of using digital radiation; others include higher quality images, and ease in transferring dental records.
Digital dentistry enables us to provide you with faster, more accurate, and more comfortable dental work; the long lag time and pain of creating impressions or molds will be a distant memory.
TAP is the most effective device on the market to treat obstructive sleep apnea (OSA) and snoring because it’s easy to use and comfortable to wear.
3315 64th St. Lubbock, TX 79413
3109 Olton Road, Suite 302C , Plainview, TX 79072
Copyright © 2017 Dr. Herring DDS | 3315 64th St. | Lubbock, TX 79413 | 806.792.6323
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